Digital and Social Media insights from an overenthusiastic student.

KLM Surprises

Having seen this posted by one of my friends to Facebook, I felt it would be great to use as a blog post.

The airline KLM used the Social network twitter to find its passengers waiting to board various flights, and then surprised them with small, tailored gifts in order to prevent boredom during long waiting times. The video below shows the experiment, and highlights the implications of using various social networking sites to an organisation’s advantage. So next time you’re waiting for a flight, make sure you tweet it, check in, etc etc because you never know what you will receive!



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